If You Want Long Hair in 2023, Start Using Chebe

Chadian women have been using this ancient ingredient for centuries.
All natural hair is beautiful regardless of length or texture. Now, if maintaining length is one of your 2023 goals, then you might want to consider adding Chebe to your routine.
“Chebe is a shrub that grows in the mountains of my country, Chad,” explains Salva-Petersen, whose eponymous beauty brand is known for its signature Chébé Du Tchad hair cream. “Chadian women discovered thousands of years ago that this seed has powerful hair-strengthening properties.
Alicia Bailey, beauty guru and global education manager at Design Essentials, also touts the ingredient’s benefits for hair. “It helps reduce split ends and breakage, keeps hair moisturized and incredibly soft, and provides easier combing, which in turn helps maintain length,” she says.
Ready to learn more about this superstar ingredient? Read on to discover everything you need to know about Chebe.

What is Chebe?

As mentioned earlier, chebe is “a shrub that grows in the mountains” from Chad, known for its ability to strengthen hair. So it’s easy to see why women in this country have been using it for centuries.
However, Peterson points out that while the ingredient has started to gain popularity in the West over the past few years, not all chebe powder is created equal.
“The kind that has this effect on hair only grows in one particular region of Chad,” she said. “I bought some powders on Amazon and elsewhere on the internet – none of them were cebe. I don’t know what that is – sand, henna, soot?” Yah.
That’s why she says it’s important to know where you’re getting your chebe from — and who’s part of the sourcing process.
“Beware of those selling ‘African’ chebe as it is a completely different breed and has no effect on hair,” she warns.

How to use Chebe?

Typically, the shrub is crushed into a powder, then mixed with water and natural oils and butters, and applied to the hair. “[You can use] shea butter or kaka oil,” says Bailey. “Or [you can use] a carrier oil of choice, such as sesame or coconut.”
Traditionally, Basara women in Chad gather together and take turns applying moisturizing balm to each other’s hair while braiding each saturated section. Then leave the mixture on your hair for several days. However, for those of us in North America, if it’s been a while since you sat between your mother’s laps, feel free to use Petersen’s Chébé Du Tchad hair cream, which is perfectly designed as a leave-in care.
“Chebe’s rituals are documented in prehistoric rock art paintings,” she explained. “It has long been revered in Chad and has been passed down through generations. I learned about it from my mother and my housewives.

How often should chebe be used?

Traditionally, Chebe is applied to the hair two to three times a week. However, it does work as often as you wish.
“Some people may choose to use it as a leave-on, or put it in an oil or butter, if they can’t take advantage of it the way basara women traditionally do,” explains Bailey. “Basara women often put it on their hair twice a week. They sometimes reapply the mixture every four days”.

What makes Chebe good for hair?

“By applying the paste to your hair and braiding it, it keeps it moisturized and helps it maintain length,” says Bailey. This in turn prevents damage and breakage, resulting in healthier hair overall.
“A lot of women, especially black women with texture, feel like their hair isn’t growing,” Peterson said. “Their hair is growing, it’s just breaking faster than it can grow.”
Petersen’s line, in particular, takes Chebe to the next level by taking the best that the ingredient has to offer and putting it into her products.
“My proprietary extract made from cebe seeds gives us unprecedented access to all of the seed’s active molecules, allowing them to multiply their power and restore hair from within like new,” she explains.

Is there a chebe that anyone should avoid?

Those with fine hair may notice a heaviness, says Bailey. But other than that, cebe is a generally beneficial product with a few exceptions.
“Using traditional cebe powder can also be a challenge for people with dreadlocks or protective hairstyles, as it can get tangled in the hairstyle and not rinse properly,” Peterson says. “But as long as you have the authentic, genuine product from Chad, there is nothing contraindicated. To be extra safe, you can do a patch test, and of course it is advisable to seek advice from your healthcare provider if you are pregnant or breastfeeding.”
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